The ________ message strategy is designed to encourage trial usage,repeat purchases,and brand loyalty.
A)behavioral
B)informational
C)lifestyle
D)emotional

Question

Quizplus · Accepted Answer

Behavioral message strategy is designed to influence consumer behavior towards a specific product by encouraging trial usage, repeat purchases, and brand loyalty. This type of strategy focuses on influencing consumer behavior through various means such as providing incentives, limited-time offers, and rewards for repeat purchases. It also highlights the product's unique features and benefits, which may encourage consumers to try the product and continue using it in the future. Therefore, the behavioral message strategy is best suited for encouraging consumer behavior that leads to increased sales and brand loyalty.

The ________ Message Strategy Is Designed to Encourage Trial Usage,repeat