Featuring opposing teams or their star players in brand communications can be a good strategy under the following conditions except when the

Question

Quizplus · Accepted Answer

Featuring opposing teams or star players in brand communications is typically aimed at attracting a wider audience, including fans of the opposing team, to boost attendance and interest in the event. This strategy may not be effective for building allegiance to the home team brand specifically, as it shifts focus away from the home team to include or highlight the appeal of the opposing team.

Featuring Opposing Teams or Their Star Players in Brand Communications