Chelsea is presenting information in a radio advertisement about the upcoming golf tournament in a straightforward,matter-of-fact way.This is an example of the ________ execution strategy.

Question

Quizplus · Accepted Answer

The informative execution strategy is focused on presenting factual information in a straightforward manner to inform the audience, which is exactly what Chelsea is doing in the radio advertisement about the upcoming golf tournament. Testimonial execution strategy uses personal experiences of satisfied customers or celebrities to persuade the audience, lifestyle execution strategy connects the product or service to the lifestyle of the target audience, and slice-of-life execution strategy presents relatable situations in a person's daily life to engage the audience. None of these are being used in the given scenario.

Chelsea Is Presenting Information in a Radio Advertisement About the Upcoming