In terms of meeting the criteria for good marketing communication objectives,measuring the number of coupons redeemed is measurable,but measuring the level of brand awareness would not be measurable.

Question

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Measuring the level of brand awareness can be measurable through various methods such as surveys, social media engagement, website traffic, or search engine rankings. Therefore, it would be considered measurable in terms of meeting the criteria for good marketing communication objectives.

In Terms of Meeting the Criteria for Good Marketing Communication