Social media is highly influential in building brand relevance during the attitude stage of the hierarchy model for sports consumption.
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Q21: How communication messages are crafted (_)and when
Q26: A combination of internal needs and external
Q28: Strategies particularly well suited with a pull
Q29: While sports fans may watch and attend
Q30: According to the hierarchy model for sports
Q32: Common pull strategy communication approaches include the
Q33: In terms of the concept of integrated
Q34: According to the opening vignette,Coca-Cola's most ambitious
Q35: The long-term financial benefit of loyal customers
Q36: A(n)_ strategy relies heavily on persuasion to
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