Objectives that lay the foundation for integrated marketing communications to build customer relationships are called

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Communication objectives are the ones that lay the foundation for integrated marketing communications to build customer relationships. These objectives focus on creating awareness, generating interest, providing information and developing attitudes towards the brand that ultimately lead to customer retention and loyalty. Reaction objectives are more short-term focused, aimed at getting immediate responses from the customer, while behavioral objectives and revenue-generating objectives are more focused on actual customer actions and financial outcomes.

Objectives That Lay the Foundation for Integrated Marketing Communications to Build