The premise of the hierarchy of effects model is that consumers move through a sequence of steps in the process of making a purchase decision."Thinking" corresponds to the stages of

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The hierarchy of effects model proposes that consumers move through a sequence of steps in the process of making a purchase decision, and "thinking" corresponds to the early stages of the model, specifically awareness and knowledge. This suggests that consumers must become aware of a brand and what it offers, and then acquire knowledge about its features, benefits, and competitive advantages before moving on to the subsequent stages of liking, preference, conviction, and ultimately, action.

The Premise of the Hierarchy of Effects Model Is That