The premise of the hierarchy of effects model is that consumers move through a sequence of steps in the process of making a purchase decision."Feeling" corresponds to the stages of

Question

Quizplus · Accepted Answer

"Feeling" is an emotional response towards the product or service being considered by the consumer. This emotional response is what leads to liking and preference, which are the next stages in the hierarchy of effects model. Therefore, the best choice is C, liking and preference. Awareness and knowledge come before feeling, and preference and conviction come after liking and preference.

The Premise of the Hierarchy of Effects Model Is That