The premise of the hierarchy of effects model is that consumers move through a sequence of steps in the process of making a purchase decision."Doing" corresponds to the stages of

Question

Quizplus · Accepted Answer

The "doing" stage in the hierarchy of effects model refers to the action-oriented steps, which are conviction and purchase, where the consumer is ready to make a decision and actually buys the product.

The Premise of the Hierarchy of Effects Model Is That