Daniel is responsible for marketing the upcoming football season at his university.The team will play 5 home games.According to the hierarchy model for sports,the first marketing campaign Daniel should launch is

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According to the hierarchy model for sports, the first step is to create awareness of the games and dates. This is important because if people are not aware of the games, they will not be able to attend them. Once people are aware of the games, then the next steps can be taken to build positive attitudes and encourage attendance. However, creating awareness is the starting point.

Daniel Is Responsible for Marketing the Upcoming Football Season at His