Experiential marketing is an effective way to make emotional appeals to a target audience in the ________ stage of the hierarchy model for sports impact.

Question

Quizplus · Accepted Answer

Experiential marketing, which involves creating unique and memorable experiences for consumers, is most effective in the attitude stage of the hierarchy model. This is because experiential marketing can create emotional connections with consumers, which can then influence their attitudes towards a product or brand. In this stage, consumers are considering the brand and forming opinions based on their experiences and perceptions.

Experiential Marketing Is an Effective Way to Make Emotional Appeals