Based on advertising she has seen,Stephanie has learned that hockey games have lots of action and could be fun to attend.To move her beyond knowledge,the team has invited her to a special event that allows her to meet some of the players and actually walk on the ice in the arena.This is an example of moving Stephanie from brand associations to the next stage,which is

Question

Quizplus · Accepted Answer

The next stage after brand associations in the consumer decision making process is attitude, which refers to a person's overall evaluation of a product or service. By inviting Stephanie to a special event where she can meet the players and experience the arena, the hockey team is trying to influence Stephanie's attitude towards attending hockey games and make her more likely to become a fan.

Based on Advertising She Has Seen,Stephanie Has Learned That Hockey