Megan has about 30 individuals who are thinking about season tickets,but just have not made the decision.After talking to her boss,Megan offers each of the 30 individuals a 12-month payment plan with no interest if they will go ahead and make the commitment.This illustrates the ________ stage of the hierarchy model for sports.

Question

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The offer of a 12-month payment plan is a tactic to encourage the individuals to make a purchase, indicating that this is the purchase stage of the hierarchy model for sports. The loyalty stage comes after the purchase, where the focus is on retaining customers and turning them into repeat customers. The trial stage is the initial stage where individuals are exposed to the product/offer, and the preference stage is where they begin to prefer or have an inclination towards the product/offer.

Megan Has About 30 Individuals Who Are Thinking About Season