Customer lifetime value (CLV)is the

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Customer lifetime value (CLV) is the present value of future profits that are projected to be realized from a customer. This takes into account not only the amount of revenue a customer is projected to bring in over their lifetime, but also the costs associated with serving that customer. By calculating the CLV, a business can better understand the long-term value of each customer and use this information to make informed decisions about marketing, sales, and customer service.

Customer Lifetime Value (CLV)is the