The key to overcoming the brand parity situation is to increase the number of marketing messages as well as the variety of media being used.

Question

Quizplus · Accepted Answer

Increasing the number of marketing messages and variety of media may not necessarily address brand parity. Other strategies such as differentiation, improving product quality, and offering superior customer service may be more effective in addressing brand parity.

The Key to Overcoming the Brand Parity Situation Is to Increase