For businesses that use sports as a marketing vehicle to reach their customers,entertaining clients or prospects at a sporting event is an extended sales call.

Question

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Entertaining clients or prospects at a sporting event allows businesses to build relationships and make connections with potential customers in a setting that is enjoyable and memorable. This can lead to increased brand awareness, customer loyalty, and ultimately, sales. Therefore, the act of entertaining at a sporting event can be viewed as an extended sales call.

For Businesses That Use Sports as a Marketing Vehicle to Reach