Allison has displayed a favorable attitude for a sports brand,a desire to spend more time at games,and a strong desire to purchase additional tickets for the future.This is an example of the ________ component of experiential marketing.

Question

Quizplus · Accepted Answer

The strong desire to purchase additional tickets for the future, along with the favorable attitude towards the brand and desire to spend more time at games, suggests a desire to establish a long-term relationship with the brand. This falls under the relationship component of experiential marketing.

Allison Has Displayed a Favorable Attitude for a Sports Brand,a