Brittany hurried to the shopping mall because players from the Nashville Predator hockey team were holding a special appearance and signing autographs.This is an example of using the marketing tactic of ________ to generate additional revenue.

Question

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The scenario describes an event organized to feature players from a hockey team, and it appears that the event is being used as a marketing tactic to generate additional revenue. This type of event is commonly known as a branded event, where a company or organization creates and hosts an event to showcase and promote their brand, products, or services. The Nashville Predator hockey team is likely partnering with a shopping mall to create a branded event where fans can come and meet the players, get autographs, and potentially buy team merchandise or tickets.

Brittany Hurried to the Shopping Mall Because Players from the Nashville