In sports marketing,the term product is used to describe all of the following except a(n)

Question

Quizplus · Accepted Answer

In sports marketing, the term product refers to the tangible or intangible goods or services that are marketed and sold to consumers, such as tickets, merchandise, broadcasting rights, experiences, or sponsorships. It does not refer to the price point, which is part of the marketing mix (4 P's) and determines how much the consumer pays for the product. Therefore, choice A is the correct answer because it describes a feature that is not included in the definition of product in sports marketing.

In Sports Marketing,the Term Product Is Used to Describe All