While all the personalities associated with a sports property can be part of a marketing campaign,the strongest brand asset is the

Question

Quizplus · Accepted Answer

Players are the ones on the field/in the game and have the most direct impact on the outcome. They are also the ones that fans are most likely to connect with and have emotional ties to, making them a strong brand asset. Coaches, broadcasters, and executives may also be important, but they don't have the same level of connection with fans as the players do.

While All the Personalities Associated with a Sports Property Can