In the next advertising campaign,Jeff plans to focus on the value-added features of the sports team for which he is marketing director.This is an example of the ________ product level.
A)intangible
B)augmented
C)actual
D)core

Question

Quizplus · Accepted Answer

The augmented product level includes additional features or services that differentiate the product from its competitors and provide additional value to customers. Focusing on the value-added features of the sports team is an example of this.

In the Next Advertising Campaign,Jeff Plans to Focus on the Value-Added