Anna is responsible for developing a new advertising campaign for a football team.She believes focusing on the fun and excitement of being in the stands with other fans will appeal to consumers and encourage them to attend.This is an example of the ________ product level.

Question

Quizplus · Accepted Answer

Anna is focusing on the core product level, which refers to the fundamental benefit or purpose that the consumer receives from the product, in this case, the fun and excitement of experiencing a football game in person with other fans.

Anna Is Responsible for Developing a New Advertising Campaign for a Football