Mark doesn't see arena football as fitting into his idea of how football should be played,so he has no desire to even go to a game.This is the ________ element of innovation adoption.
A)flexibility
B)relative advantage
C)complexity
D)compatibility

Question

Quizplus · Accepted Answer

Compatibility refers to how well an innovation fits into an individual's values, experiences, and needs. In this case, Mark's perception of arena football does not align with his idea of how football should be played, leading to a lack of desire to adopt the innovation (in this case, attending a game).

Mark Doesn't See Arena Football as Fitting into His Idea