In terms of brand leveraging strategies,Kristen has decided to market her women's basketball team by reaching out to fans of men's basketball.This illustrates which approach of connecting target markets to product innovations?
A)expanding existing customer relationships
B)locating former customers
C)breaking into new markets
D)attracting new customers in existing markets

Question

Quizplus · Accepted Answer

The approach of attracting new customers in existing markets involves seeking out potential customers who are not currently using the product or service but who are part of the same target market as current customers. In this scenario, Kristen is seeking to attract fans of men's basketball who may not currently be fans of women's basketball, but who are part of the same market. Therefore, the best choice is D.

In Terms of Brand Leveraging Strategies,Kristen Has Decided to Market