One of the payoffs of building brand equity is growth opportunities in the form of adding new products that share a connection with the core brand.

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Building brand equity can lead to growth opportunities, including the ability to add new products that are connected to the core brand. This is because a strong brand can create trust, loyalty, and recognition among customers, which can make it easier to introduce and market new offerings. Additionally, new products that align with the core brand can help to reinforce and strengthen the brand's image and reputation over time.

One of the Payoffs of Building Brand Equity Is Growth