Identity elements,such as a company's logo or brand name,are important from a marketing standpoint because they
A) play a role in creating brand awareness among consumers
B) offer consumers a superior level of quality
C) provide long-term financial security
D) are protected by copyright laws
Correct Answer:
Verified
Q25: Brand image is best defined as the
A)name,logo,and
Q26: After a year of examining the Pittsburgh
Q27: Most sports marketers avoid explicit brand promises
Q28: Brand building
A)involves developing a promise that will
Q29: A representation of thoughts or mental associations
Q31: Brand identity is
A)thoughts or mental associations that
Q32: The following are examples of implied promises
Q33: Corporate social responsibility is a commitment to
Q34: Rich is the marketing manager for a
Q35: Brand leveraging
A)involves developing a promise that will
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