Brand identity is the image and personality that a brand wants to project to its target market. It is made up of intentional associations that a marketer aims to communicate through their branding and marketing efforts. It is different from brand image, which is the overall perception and mental associations that people have for a brand based on their experiences and interactions with it.

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Brand Identity Is

Question 31

Multiple Choice

Brand identity is

A) thoughts or mental associations that people have for a particular brand
B) thoughts that reside in the minds of consumers based on past experiences,existing knowledge,and marketing communications
C) made up of associations that a marketer aspires to project or communicate to its target market
D) thoughts or perceptions people have toward people and objects

Correct Answer: