For sports brands,a name ideally possesses the following characteristics except
A) trendiness
B) recognizability
C) fit
D) contrast
Correct Answer:
Verified
Q19: In choosing a brand name,contrast is desirable,but
Q20: For sports teams,another consideration for creating a
Q21: Which term refers to the thoughts and
Q22: After a year of examining the Pittsburgh
Q23: Brands serve the following purposes or roles
Q25: Brand image is best defined as the
A)name,logo,and
Q26: After a year of examining the Pittsburgh
Q27: Most sports marketers avoid explicit brand promises
Q28: Brand building
A)involves developing a promise that will
Q29: A representation of thoughts or mental associations
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