Andrea is the marketing director for a college sports program.She knows not everyone is a viable target for college sports.Her goal is to locate individuals for which college sports is relevant.This is an example of which component of a brand positioning statement?

Question

Quizplus · Accepted Answer

The identification of the target market is the key component of a brand positioning statement that is being described in this scenario. The other components are the business/category in which the brand competes, the marketing activities that will be used to communicate with the target market, and the advantage or point of difference that will resonate with the target market.

Andrea Is the Marketing Director for a College Sports Program