When a brand possesses a product feature that provides superiority over competitors,the brand positioning strategy is most likely based on
A)product attribute
B)quality
C)user imagery
D)value

Question

Quizplus · Accepted Answer

If a brand's superiority over competitors is based on a specific product feature, then the brand positioning strategy is most likely based on product attributes. This is because the brand is emphasizing what the product does or offers that sets it apart from other products in the market.

When a Brand Possesses a Product Feature That Provides Superiority