Kelly is the marketing director for a minor league baseball team.She plans to promote the team as the "local team" and focus on civic pride.This approach to brand positioning is most likely based on

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By positioning the team as the "local team" and focusing on civic pride, Kelly is tapping into the user imagery aspect of brand positioning, which relates to how consumers see themselves using or experiencing the product. In this case, she is trying to create a strong emotional connection between the community and the team, in order to increase loyalty and support. This approach may also appeal to consumers who prioritize supporting local businesses and organizations.

Kelly Is the Marketing Director for a Minor League Baseball