Nathan is the marketing director for a hockey team.He plans to promote the games and arena as a place to have fun and excitement and also the best entertainment bargain in town.This approach to brand positioning is based on

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The approach to brand positioning that Nathan is using is based on value, as he is promoting the games and arena as the best entertainment bargain in town. This highlights the value of the experience that fans will have when attending the games.

Nathan Is the Marketing Director for a Hockey Team