Steve has decided to purchase a sponsorship package with the local baseball team because he is good friends with the marketing director for the baseball team.This is an example of a business purchase decision based on
A)marketing objectives
B)internal objectives
C)personal objectives
D)societal objectives

Question

Quizplus · Accepted Answer

The decision to purchase a sponsorship package with the local baseball team was based on Steve's personal objectives, specifically his friendship with the marketing director. It was not based on marketing objectives since there is no information about any marketing goals Steve may have had. It was also not based on internal objectives or societal objectives.

Steve Has Decided to Purchase a Sponsorship Package with the Local