Segmenting audiences for licensed merchandise can be done using the following approaches except targeting
A)highly involved fans
B)new demographic segments
C)new geographic segments
D)new experiential segments

Question

Quizplus · Accepted Answer

The three options (A, B, and C) are all valid ways of segmenting audiences for licensed merchandise. However, option D ("new experiential segments") is not a valid approach as it does not pertain to specific audience demographics or geographical locations, but rather focuses on experiences.

Segmenting Audiences for Licensed Merchandise Can Be Done Using the Following