Brian is planning a special marketing campaign to market the team's licensed apparel to individuals who have purchased season tickets or multiple-game ticket packages.This is a segmentation approach of

Question

Quizplus · Accepted Answer

The approach of targeting individuals who have purchased season tickets or multiple-game ticket packages is a way of identifying highly involved fans who are more likely to be interested in purchasing team apparel. This is an example of targeting a specific segment of customers based on their behavior and level of engagement with the team.

Brian Is Planning a Special Marketing Campaign to Market the Team's