Alyssa is developing a new marketing plan to reach out to female fans who are attending games.She noticed the number of females has increased by 30% and very few are wearing any type of team-licensed merchandise.This is a segmentation approach of
A)targeting highly involved fans
B)targeting new demographic segments
C)targeting new geographic segments
D)targeting new channel segments

Question

Quizplus · Accepted Answer

The approach of targeting female fans who are attending games and increasing the number of licensed team merchandise among them shows a targeting of a new demographic segment (females) who are not currently being reached effectively.

Alyssa Is Developing a New Marketing Plan to Reach Out