Taylor is the marketing director for a minor league baseball team in Quincy,Illinois.In developing a plan for marketing sponsorships,he is looking at large companies within a 75 miles radius of Quincy.This is an example of the segmentation of sponsorships by targeting a specific

Question

Quizplus · Accepted Answer

The segmentation mentioned in the scenario is based on geographic proximity, specifically a 75-mile radius around Quincy. Therefore, choice C - "geographic segment" - is the best answer. Demographic segments would focus on characteristics such as age, gender, income, race, etc. Usage rate segments would involve targeting customers based on how frequently they use a product or service. Lifestyle segments would be based on shared values, interests, or activities.

Taylor Is the Marketing Director for a Minor League Baseball