Because only 35% of women follows sports closely or somewhat closely,they are not a viable market for sports brands.

Question

Quizplus · Accepted Answer

This statement is not accurate. While women may not be the majority of sports fans, they still constitute a significant market for sports brands. In fact, studies have shown that women's sports apparel and merchandise is a growing sector in the industry. Additionally, many sports brands are recognizing the importance of appealing to female consumers and are actively targeting them in their marketing strategies.

Because Only 35% of Women Follows Sports Closely or Somewhat