Brand competition involves brands or firms that

Question

Quizplus · Accepted Answer

Brand competition involves brands or firms targeting similar customers with comparable products and prices. They may each have their unique selling propositions or differentiators, but ultimately they are competing for the same market share based on meeting the same or similar customer needs. It applies to both goods and services and can be considered by customers making utilitarian purchases. However, it does not necessarily mean that they sell products at the same price.

Brand Competition Involves Brands or Firms That