A hockey team in Cincinnati has to consider other forms of entertainment,such as water parks,movie theaters,and even dining out,as competitors.This situation describes
A)generic competitors
B)brand competitors
C)price competitors
D)category competitors

Question

Quizplus · Accepted Answer

Category competitors are those that offer alternatives for the same general product or service. In this case, water parks, movie theaters, and dining out all offer alternative forms of entertainment for people in Cincinnati, which means they compete with the hockey team for people's leisure time and entertainment spending.

A Hockey Team in Cincinnati Has to Consider Other Forms