Brad is the marketing manager for a minor league baseball team in New Orleans.He noticed that attendance fell during the Jazz Festival.This is an example of

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Category competition refers to the competition that a firm faces from other products or services that can satisfy the same basic customer needs. In this case, the Jazz Festival is another form of entertainment that competes with attendance at the baseball game, both of which satisfy the basic customer need for entertainment. As a result, the decrease in attendance at the baseball game during the Jazz Festival is an example of category competition.

Brad Is the Marketing Manager for a Minor League Baseball