A good starting point for identifying the strengths and weaknesses of a sports brand is
A)determining the target markets of the sports property
B)evaluating the mission statement and marketing objectives
C)reviewing the performance of the marketing mix elements
D)analyzing the past year's marketing communications plan

Question

Quizplus · Accepted Answer

Reviewing the performance of the marketing mix elements (product, price, place, promotion) provides a comprehensive overview of a sports brand's strengths and weaknesses by examining how effectively these elements are being managed and how they are contributing to the brand's goals.

A Good Starting Point for Identifying the Strengths and Weaknesses