Approaches to identifying strengths and weaknesses of a sports brand include the following except
A)examination of the performance of the marketing mix elements
B)examination of the firm's customer relationships and ticket renewals
C)evaluation of the organization's assets
D)evaluation of the opportunities and threats facing the organization

Question

Quizplus · Accepted Answer

All of the options except D are valid approaches to identifying strengths and weaknesses of a sports brand. Examination of the organization's opportunities and threats is more focused on analyzing the external environment, rather than the internal factors that make up the brand's strengths and weaknesses. However, understanding external factors such as industry trends and competitive forces is still important in assessing the overall health of a sports brand.

Approaches to Identifying Strengths and Weaknesses of a Sports Brand