Courtney has been asked by her marketing director to collect information about cities that have the highest concentration of NASCAR fans.The best secondary source for this information would be

Question

Quizplus · Accepted Answer

Syndicated data research firms specialize in gathering market research data, including information on consumer demographics and behaviors. They are therefore likely to have information on the concentration of NASCAR fans in different cities which can be useful to Courtney in her research. The other options may have some relevant information, but they are less likely to provide the specific information Courtney needs. The company's CRM system, for example, may have data on customer behavior but it may not include information about their interests in sports. The U.S. Census Bureau provides demographic data, but it may not be specific enough to identify the concentration of NASCAR fans. Professional or industry publications may have information on NASCAR fans, but it may be limited to a specific region or not up-to-date.

Courtney Has Been Asked by Her Marketing Director to Collect