Cognitive involvement is the personal relevance a sports object holds based on its ability to allow a person to express his or her ideal self-image to the world.
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Q7: It is easier for a large city
Q8: The decision to follow a sports team
Q9: The relationship between high-involvement fans and sports
Q10: Cognitive involvement pertains to the personal relevance
Q11: A framework to identify influences on direct
Q13: Sports entertainment brands possess a unique advantage
Q14: Situation-based and geographic-based fans have connections with
Q15: Sports facilities are a potential source of
Q16: Based on the principle of future availability
Q17: A corporate sponsorship that develops a relationship
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