Direct consumption of sports is when a person makes the decision to attend a live sporting event.
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Q1: Sports entertainment is a discretionary expenditure that
Q2: Consumption motives can be divided into two
Q3: Ryan is trying to decide whether he
Q5: Fans with emotion-based involvement most likely express
Q6: Spending time with friends and family is
Q7: It is easier for a large city
Q8: The decision to follow a sports team
Q9: The relationship between high-involvement fans and sports
Q10: Cognitive involvement pertains to the personal relevance
Q11: A framework to identify influences on direct
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