A consumer's desire to achieve some functional benefit from using a good or service is a(n)

Name: A consumer's desire to achieve some functional benefit from using a good or service is a(n)
Brand: Quizplus
Rating: 4.8 (55 reviews)

Question

Quizplus · Accepted Answer

Utilitarian consumption motive refers to a consumer's desire to achieve a practical or functional benefit from using a product or service, such as convenience or efficiency. This contrasts with hedonic consumption motives, which are driven by the pursuit of pleasure or emotional responses.

A Consumer's Desire to Achieve Some Functional Benefit from Using