Psychological motives that influence sports consumption include

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Psychological motives such as self-esteem and escape drive individuals to engage in sports consumption. Sports fandom can serve as a means of boosting one's self-esteem and sense of identity by associating themselves with a team or athlete's success. Similarly, sports consumption can offer an escape from daily stressors and provide a source of entertainment and enjoyment.

Psychological Motives That Influence Sports Consumption Include