Since the football game will be on ESPN,Nicholas has decided to watch the game at the local sport bar rather than drive to the stadium.This is an example of which convenience and comfort factor of perceived options for direct sports consumption?

Question

Quizplus · Accepted Answer

The choice to watch the game at a local sports bar instead of driving to the stadium is influenced by the availability of indirect consumption options, such as watching the game on ESPN. This allows Nicholas to enjoy the game without the need to travel, highlighting the convenience and comfort of watching the game indirectly.

Since the Football Game Will Be on ESPN,Nicholas Has Decided