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In Terms of the Impact of Marketing Communications on Sporting

Question 81

Multiple Choice

In terms of the impact of marketing communications on sporting event attendance,marketers most likely realize that


A) the right advertisement at the right time can significantly influence consumption behavior
B) individuals with a low level of interest in a team can be persuaded to attend with the right message
C) the mass channels of communication are more effective and less costly than social media venues
D) the effects of advertising are cumulative,and repeated exposure creates a more positive impression

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